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Whether you’re a startup with momentum or an established company navigating resource constraints, we provide strategic, high-impact support to help you grow faster, smarter, and more credibly in today’s complex healthcare landscape.

OUR SERVICES:

Innovation and Commercial Launch

Support from Concept to Commercialization 

  • Design 
  • Beta Testing
  • Launch

Tailored Growth Acceleration Roadmaps

  • Drive Adoption in Hospitals, Health Systems, and Across the Healthcare Provider Continuum

Growth Strategy for Complex Markets

Scalable Advisory Support or Hands-on Execution 

  • Based on Your Team’s Bandwidth

Focused Acceleration Strategies

  • Expand Footprint and Revenue in Healthcare

Messaging that Moves Decision-Makers

  • Value Proposition Development Aligned with Hospital and Payer Priorities
  • Branding, ROI Modeling, Strategic Communications, and Earned Media

Market Insights That Matter

  • Custom Qualitative, Quantitative & Ethnographic Research
  • Actionable Insights to Sharpen Your Strategy and Close Knowledge Gap

Sales and Talent Optimization

  • Outbound and Boots-on-the-Ground Sales Planning, Training, and Support
  • Retained Search for High-Impact Commercial, Marketing, and Research Hires

Influence and Engagement

  • Connection to Key Opinion Leaders, Associations, and Healthcare Forums
  • Advisory Board Development and Strategic Stakeholder Engagement

Conferences and Events with Purpose

  • Symposium and Webinar Design, Development and Execution
  • Exhibit Planning, and Speaker Strategy
  • Podium Appearances on your Behalf
  • Booth Traffic-Driving Tactics and Onsite Messaging Alignment

Clinical Evidence Bundle Development

Outcome studies with experienced and highly credentialed PIs to:

  • Support adoption
  • Strengthen your clinical credibility 
  • Expand your Evidence Road Map

Studies, Posters, Abstracts, Articles, and White Papers for Peer-Reviewed Journals and Industry Media

Let's Talk

We will explain how we create Customized Growth Acceleration Road Maps and Clinical Evidence Bundles designed to:

Accelerate Your Growth Trajectory!

Take our 3 Question Healthcare Innovation Growth Survey and we will provide a 30-minute No Obligation Strategy Consult Session

 Click Here to Begin Survey

Book your no-obligation 30-minute Strategy Consult today (please submit the Survey in advance of our call).

Book a Meeting with Us

About Next Level Strategies

Founded by Paul Alper, Next Level Strategies specializes in strategic advisory services for healthcare innovations (products, technologies, and services). Paul’s notable achievements over the past 30+ years include:

  • Leading the launch of PURELL® for GOJO Industries in North America, creating the instant hand sanitizer category.
  • Inventing and commercializing the DebMed® (now SC Johnson Professional) Electronic Hand Hygiene Monitoring System (with four issued patents) – the first system to be validated & shown to reduce infections and associated costs in peer reviewed studies.
  • Driving hand hygiene product growth at Medline, boosting U.S. market share by 122% between 2019 and 2022.
  • Leading the 300+% growth of Leapfrog’s Partnership Revenue from 2022 - 2025

Paul currently serves as a Senior Advisor to The Leapfrog Group, leading corporate partner and annual meeting sponsor recruitment.

Paul has advised leading healthcare innovators including:

  • GOJO Industries, The Maker of Purell
  • Johnson & Johnson
  • SC Johnson Professional
  • Kimberly-Clark
  • Smith & Nephew
  • Nozin
  • SureWash

About IPC Launch

Dr. Ericka Kalp, PhD, MPH, CIC, FAPIC, brings 20+ years of experience in epidemiology and infection prevention.

• Director of Infection Prevention and Control at ECRI

• Associate Clinical Professor & Co-Director of IPC Academic Programs at Drexel University

• Leadership roles at PA Department of Health & WellSpan Health, focusing on HAIs and antimicrobial stewardship

Dr. Kalp is board-certified in Infection Control and Epidemiology and is a Fellow of APIC.

Let's Connect!

Next Level Strategies, LLC

Paul Alper, Founder & CEO

Email: paul@next-levelstrategies.com

LinkedIn: Paul Alper LinkedIn Profile 

Website: www.next-levelstrategies.com 

E Biz Card: https://blinq.me/Wq3GFdfv1Gtv6RfZi2Ln

IPC Launch

Dr. Ericka Kalp, Founder & CEO

Email: ericka@ipclaunch.com

LinkedIn: Dr. Ericka Kalp LinkedIn Profile 

Website: www.ipclaunch.com

Successful Commercialization

Next Level Strategies delivers effective growth strategies and business development road maps that drive the successful commercialization of innovative technologies, products and services in the healthcare market. Leading clients on the journey from concept through successful market adoption by leveraging experience, connections and intimate knowledge of complex healthcare market dynamics to create new categories and build profitable growth.

Essential Services

A Simple, Effective & Proven Process

Phase 1 – Situation Analysis Based on our Guiding Principals

We work with you to understand your vision and metrics for success. We inventory and analyze the gaps, barriers and obstacles along with the pre-conditions for success from both your point of view and the market’s.

Next, we identify how to meet three challenges every company faces when entering the healthcare market:

  • Know the problem you’re really solving.
  • Prove the juice is worth the squeeze.
  • Mobilize the right end user stakeholders to action.

Phase 2 – Strategic Road Map and Right to Win

Next Level Strategies identifies multiple road maps to overcome the gaps, barriers and obstacles – collaboratively we select the one with the best blend of: chance for success, risk mitigation (we call this step “de-risking”), and return on investment.

The result is a sound plan with a well-defined right to win.

Phase 3 – Precise Execution

Implementation includes targeted outreach to healthcare end user C Suite decision makers (clinical and financial) as well as key opinion leaders, influential and regulatory organizations, and the research community. Next Level Strategies can provide turnkey implementation of the road map or coach and mentor your team through every step.

  • Acting as VP Patient Safety Innovation for Medline Industries, LP Paul helped drive accelerated growth of Medline’s healthcare related hand hygiene business from #3 ranked in the US to #2 ranked; more than doubling their market share from August, 2019 to March, 2022 based on GHX and DRG data.
  • Created and led the design, development, patenting, validation, and commercialization of the DebMed®(now SC Johnson Professional) Hand Hygiene Electronic Monitoring System which elevated the standard practice for how hand hygiene performance by healthcare workers, vital in preventing avoidable infections, is monitored.
  • Led the commercial launch of the alcohol-based hand sanitizer category for GOJO, making PURELL®the generic category identifier in both the hospital and consumer markets in North America.
  • Led the launch of GOJO’s PROVON Medical Group, then the healthcare division of GOJO, creating a leadership position in the institutional hand hygiene and skin care category for GOJO.
  • Globally pioneered the electronic hand hygiene compliance monitoring categorywith over 100 publications, abstracts and conference presentations on the topic along with 4 issued patents.
  • Founded and led Alper Associates, now Next Level Strategies, LLC, winning assignments with major healthcare companies and organizations such as GOJO, Kimberly-Clarke Corporation, J&J, Smith and Nephew, Abbot Labs, Mead Johnson Nutrition, McKesson Corporation, Sage Products, Nozin, (Global Life Technologies), Medline Industries, LP as well as early – mid stage innovators and non-profits such as NAHQ (The National Association for Healthcare Quality) and CHPA (The Consumer Health Products Association).
  • BA in Biology from Boston University
  • Graduate of The IHI (The Institute for Healthcare Improvement) Patient Safety Course
  • Member of APIC, the Association for Professionals in Infection Control and Epidemiology
  • First inventor on a patent for a Hand Hygiene Monitoring System granted in 2013 plus 3 more issued patents
  • Founder and Inaugural Chairman of EHCO; The Electronic Hand Hygiene Compliance Organization, Inc., elected by member organizations
  • Co-author of multiple peer reviewed journal publications such as AJIC (The American Journal of Infection Control) and author of many other scientific articles on hand hygiene and patient safety
  • Invited speaker and lecturer at meetings and conferences throughout the US, Canada, UK and Switzerland

CV Paul Alper
Reference Letter from GOJO, The Maker of PURELL®
Reference Letter from DebMed, Now SC Johnson Professional
Reference Letter from Connie Steed, MSN, RN, CIC, FAPIC; Former APIC President

Listen to Paul Alper’s interview on Clean Talk!
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